The Sport and Fitness Resource Center (SFRC), consisting of the web properties, and (collectively, the “Websites”), takes your privacy seriously. Earning and maintaining your trust is important to us. We want you to understand what information we gather from you, how this information is used and protected, and what choices you have about how your information is used. This Privacy Policy and Agreement ("Privacy Policy") discloses the privacy practices of all SFRC websites.   This Privacy Policy applies only to information collected by SFRC as described in this policy.

This Privacy Policy is incorporated into and subject to our Terms & Conditions of Use (“Terms & Conditions”).  By using these websites, you agree, without limitation or qualification, to be bound by this Privacy Policy.  If you do not agree to the terms in this policy, please do not access our Websites.

Please know that any information (including personal identifying information) you reveal in a website public forum (such as a message board, online meetings, posting, chat room/event, or similar electronic public venues) is not protected by this Privacy Policy. Such postings may be seen by website members and/or guests and third parties not related to or What personally identifiable or other information you may provide could be used by others in ways we are unable to control or predict, including to contact you for purposes you did not authorize.  Rules for posting on the website public forums are set forth in the Terms & Conditions.

SFRC’s Websites may contain links to other sites. SFRC is not responsible for the privacy practices of such other sites. SFRC encourages you to read the privacy statements of each website that you visit. SFRC’s privacy statement applies solely to information collected by SFRC through its Websites as described in this policy.

SFRC has implemented commercially reasonable precautions to protect users’ personally identifiable information. When users submit information via the Websites, your information is protected both online and offline. We use industry standard practices to protect your information, such as encryption, firewalls and other technologies. We use a cloud provider to host the Websites, which they maintain in a secure environment.  Also, we have implemented SSL (Secure Sockets Layer) encryption technology to further protect your interactions with the Websites and regularly test their security. 

Registered members are advised not to share your account login information or password with anyone.  We cannot be responsible for a data breach or other incident if your password is used by unauthorized persons.

Personally Identifiable Information We Gather:

In order to obtain access to certain portions of the SFRC Websites, we may ask you to provide us with various pieces of information, some of which may enable us to distinguish you from other users. Certain other areas of the Websites may ask for additional information on your habits or health. If you are a subscriber seeking to make purchases online, we may also ask for identifying information that will enable us to process your orders. This registration information is personally identifiable information because it allows us to contact you and distinguish you from other users. Personally identifiable information may include your name, street address (including city, state and zip code), telephone number, birth date (primarily for eligibility purposes), and billing and credit card information. We may request personally identifiable information from you when you register as a member on our Websites.


Some users may also buy health products, supplements, or other items on our Websites. If you make purchases through the Websites we need to gather information relating to the sale, including what products you are buying, how you are paying and where you would like the products shipped (“Transactional Information”). However, we will use that Transactional Information only to complete the transaction, to provide you with an order history and to facilitate future orders. We may also use information about the transaction for aggregate reporting (where we summarize the data in a report that does not contain your personally identifiable information).

You can always contact us in order to (1) update, correct or delete your personally identifiable information, or (2) change your preferences with respect to communications and other information you receive from us by sending an email to:  

Such updates, corrections, changes, and deletions will not have an effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change, or deletion. 

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back-up our systems to protect information from inadvertent loss means that a copy of your personally identifiable information may exist in a non-erasable form that will be difficult or impossible for us to locate.

Other Information:

In order to maintain and improve, and, we also automatically gather some statistical data when you visit this site. The exact information we collect may vary, but can include the date and time of access to our sites, the Internet Protocol address of a computer requesting a page, the pages requested, computer and connection information such as browser type and operating system. We do not associate this statistical information with your personally identifiable information.  We may use third party analytics providers to help us understand and use this statistical data.  Also, if you respond to a poll, we will aggregate your responses with those of, and members, but we do not associate your response with any personally identifiable information.

How We Use Information We Collect:

As noted, we gather information for purposes of providing and improving, and for you. For example, we use the information to allocate system resources and communicate with you about updates and new features, among other things. We also aggregate information supplied by users during registration and information about their use of and to maintain our services and describe our user base to potential partners, investors and advertisers. In providing this aggregated data about our community of users, however, we do not reveal any user's personally identifiable information., and may use your personally identifiable information to inform you of other products or services available and/or its affiliates may contact you via surveys to conduct research about your opinion of our current products, services or potential new services that may be offered.  You can opt out of receiving our promotional messages by emailing us at:


or by clicking on the “Unsubscribe” button at the bottom of the message.   Please note, however, that you cannot opt out of receiving communications from us about products or services you have purchased or other transactional or administrative information.

We may employ other companies to perform functions on our behalf, such as fulfilling orders, delivering packages, providing customer service, sending emails, processing credit card payments, holding live chats, hosting message boards or other functions necessary for us to provide services to you. We may need to share your personally identifiable information with these companies. However, we will provide them with only the information necessary to perform their functions and will not allow them to use that information for any other purposes.  These companies are contractually obligated to protect the security of personally identifiable information we share. We do not rent, sell, transfer or otherwise disclose your personally identifiable information to any third party for their purposes.   

We may reveal your personally identifiable information as necessary, if we reasonably believe that you are harming or interfering with other, and users, anyone else, or violating (either intentionally or unintentionally) our Terms & Conditions, or infringing any of SFRC’s rights, or trespassing on, damaging, or abusing any of’s or's property.  We will reveal information, including personally identifiable information, to the extent we we are legally obligated to do so. In addition, if we are asked by subpoena or other legal means to disclose any of your personally identifiable information we will, if permitted by law, attempt to notify you via any email address we have on file for you at least ten (10) days before we respond to the request. In addition, SFRC may transfer any information, including any personally identifiable information, in connection with a sale of all or most of the assets of the company and the Websites.

Account Creation & Order Fulfillment

In order to buy and use the SFRC programs, you must first create an account on or  When creating an account, which provides access for the two Websites, you will be asked to provide us with certain personally identifiable information. This information includes your first and last name, email address and mailing address. In addition, you are requested to choose a username and unique password for use on our Websites. This information is used to create a user account for you in the system, which enables you to purchase and access online services or products.   We also request your daytime phone number, shipping address, and financial information (credit card type, number, expiration date and billing address). These details are used to complete your order and used for billing purposes only.  We may use third party payment processors to handle payment functions.  Be advised that we are not responsible for the privacy practices of these service providers. 

Cookie Usage

A cookie is a piece of data stored on your computer’s hard drive that contains information about you and your computer. The cookies used on the Websites do not contain any identification that would be useful to another individual or organization. We use cookies, for example, to look up your member information and route you directly to either or to see your personally identifiable information. While you use the Websites, the cookie stores your member ID so you don't have to log on more than once during a session thereby saving time while on our sites. Once you log out or close the browser, the cookie is deleted from your computer.

The following is a description of the types of implemented cookies on the Websites:

  • Strictly Necessary Cookies: These cookies are strictly necessary to provide the Websites. For example, they are used to authenticate and identify returning users.
  • Performance and Functionality Cookies: These cookies provide statistical information on site usage, such as web analytics.They also help us to personalize and enhance your online experience.
  • Advertising Cookies: These cookies are used to create profiles or personalize content to serve you interest-based advertisements that we think are most relevant to you.These cookies and resettable device identifiers use information about your use of this and other websites and apps, your response to ads and emails, and to deliver ads that are more relevant to you.

Some of these cookies may be active during the time you are viewing a website (“session cookies”).  Other cookies may remain on your computer after you have closed your browser or turned off your computer (“persistent cookies”). However, we do use tracking cookies on other websites. 

If you have set your browser to warn you before accepting cookies, you will receive the warning message with each cookie. You may refuse cookies by turning them off in your browser (go to the “Cookies Preferences” link in your browser).  You can find out more information about how to change your browser cookie settings at  If you choose to disable cookies or opt out, please note that you may not be able to sign in or use some of the features offered on the Websites.

This Privacy Policy does not cover the use of cookies used by third parties, and we are not responsible for their privacy policies and practices. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Websites.

Online Advertising

Online advertisers may download cookies onto your computer, or use other technology like web beacons, to enable them to recognize your computer each time they send you an advertisement, even when you are visiting another website. As a result, the advertiser would have the ability to deliver interest-based advertisements that they believe would be of most interest to you. We do not have access to or control of the cookies that may be placed on your computer by third-party advertisers. 

In some instances, you can opt-out of receiving interest-based online ads from us, third party advertisers and ad networks.  Advertisers and ad networks that are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising provide opt-out choices at the following websites:

Be advised that these opt-out tools are provided by third parties and may not be available with respect to all interest-based advertising that is presented to you. We do not control or operate these tools or the choices that advertisers and others provide through these tools.  Even if you opt out of receiving interest-based advertising, you may still receive generic ads. 

We currently deploy Facebook Pixels on the Websites, which enable us to target ads on Facebook.  At this time, we do not otherwise engage in interest-based online advertising.

Google Analytics

We use Google Analytics to collect information regarding usage of our Websites and help us to manage and improve the Websites. Google provides a Browser Add-On that allows you to opt-out by downloading and installing the add-on for your web browser, available at  

We will make reasonable efforts to ensure your personally identifiable information is accurate and complete and we will update or correct your information as needed when notified by you. If you would like to request access to your personally identifiable information, request to verify your personal information, confirm the accuracy of our personal information, or change your personally identifiable information in any way, please contact us at either:

You can also request that we delete your personally identifiable information.  However, deleting your information may result in your not being able to access some or all of our services.

Web Site Traffic Data

We collect aggregated and/or de-identified traffic data software on our servers to analyze trends and gather broad demographic information to improve our services and products. This information is not linked to any personally identifiable information and cannot reveal your identity.  We reserve the right to disclose this aggregate and de-identified information to service providers.

Located in United States

SFRC and our Websites are located and hosted in the United States (US) and governed by US law. If you are outside the United States when you visit the Websites or engage in communications with us via mail, email or telephone, please be aware that your personally identifiable information may be transferred to, stored, and processed in the United States where we have data centers. Any information you provide to us, or that we collect through your use of the Websites and will be stored, processed, and transferred within, or to, the United States. Please be aware that the United States and jurisdictions other than the one in which you are located may not provide the same level of data protection as considered adequate in your country. Note also that your personally identifiable information may be available to the US Government or its agencies under legal process in the United States.

EEA and UK Privacy Rights

For residents of the European Economic Area (EEA) and United Kingdom (UK), we advise that your personally identifiable information will be transferred to and processed in the United States, which has data protection laws that are different than those in your country and may not be as protective. The United States has not received a finding of “adequacy” from the European Union under Article 45 of the General Data Protection Regulation (GDPR). Our legal basis for collecting and using your personally identifiable information is to do so with (i) your consent, (ii) where we need the personally identifiable information for performance of a contract or requested service, or (iii) where the collection and use is in our or another’s legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms.  In some cases, we may also have a legal obligation to collect the personally identifiable information in question. If we collected your personally identifiable information with your consent, you may withdraw your consent at any time. 

Our retention of your personally identifiable information and any subsequent communications are based on our legitimate interest in providing you with new and potentially relevant materials based on your geography, role, or company. As always, you can elect to opt out from receiving such future communications.

To the extent that we transfer personally identifiable information from the EEE or UK to another jurisdiction that has not been determined by the European Commission as providing adequate data protections, we will ensure that such personally identifiable information is safeguarded through appropriate contractual terms or other approved mechanisms.

In addition, if you are a resident of the EEA or UK, you have the right to:

  • Find out if we use your personally identifiable information, to access your personally identifiable information, and receive copies of your personally identifiable information.
  • Withdraw any express consent that you have provided to the processing of your personally identifiable information at any time without penalty.
  • Access your personally identifiable information and have it corrected or amended if it is inaccurate or incomplete. Note: where personally identifiable information is processed solely for clinical research, access may be restricted and/or denied. Whenever possible, we will honor your right to access by redacting information if your request would otherwise be restricted and/or denied.
  • Obtain a transferable copy of some of your personally identifiable information which can be transferred to another provider when the personally identifiable information was processed based on your consent.
  • If you believe your personally identifiable information is inaccurate, no longer necessary for our business purposes, or if you object to our processing of your personally identifiable information, you also have the right to request that we restrict the processing of your data pending our investigation and/or verification of your claim.
  • Request your personally identifiable information be deleted or restricted under certain circumstances. For example, if is using your personally identifiable information on the basis of your consent and has no other legal basis to use such, you may request your personally identifiable information be deleted when you withdraw your consent.

Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personally identifiable information conducted in reliance on lawful processing grounds other than consent.

If we ask you to provide personally identifiable information to us to comply with a legal requirement or enter into a contract, we will inform you of this and let you know whether providing us with your personally identifiable information is required and if not, the consequences of not sharing your personally identifiable information with us. 

Similarly, if we collect and use your personally identifiable information in reliance on our or a third party's legitimate interests and those interests are not already described above, we will let you know what those legitimate interests are. 

We endeavor to apply suitable safeguards to protect the privacy and security of your personally identifiable information and to use it only consistent with your relationship with us and the practices described in this Privacy Policy. 

To withdraw consent or exercise these rights, please contact us via email at:

If you are not satisfied with our response, or believe we are processing your personally identifiable information in violation of the law, you have the right to lodge a complaint with the Supervisory Authority (also known as Data Protection Authority) or other appropriate governmental authority in your EEA Member State or UK. 

Unless specifically authorized, GDPR prohibits processing of certain special categories of data such as race, ethnicity, political and religious beliefs, sexual orientation, genetic, and biometric data. We do not knowingly acquire or process any data belonging to these categories.


For visitors or users of the Websites in Canada, we take appropriate steps to comply with applicable Canadian data privacy requirements, including the Anti-Spam Legislation (CASL) and the Personally identifiable information Protection and Electronic Documents Act (PIPEDA).  Note, however, personally identifiable information stored or processed outside of Canada, including in the US or another foreign country, may not be subject to the PIPEDA.  In addition, personally identifiable information stored or processed outside of Canada is subject to the laws of that other country and may be available to the foreign government of the country in which the personally identifiable information or the entity controlling it is located pursuant to a lawful order in that jurisdiction.  This Privacy Policy is intended to provide the required notices regarding our collection and use of personally identifiable information, including transfer to the United States. 

You may request to access, correct, or delete your personally identifiable information, or withdraw consent to our collection, use or disclosure of your personally identifiable information, by contacting us at:

These rights are subject to applicable contractual and legal restrictions and reasonable notice. We may take reasonable steps to verify your identity before honoring any such requests.


For California residents under the age of 18 and registered users of the Websites, California law (Business and Professionals Code § 22581) provides that you can request the removal of content or information you posted on the Websites.  Any such request should be sent to us at either email below along with a description of the posted content or other information to be removed.:

Be advised, however, that applicable law may not permit us to completely or comprehensively remove your deleted content or for other reasons as set forth in California law. 

Do Not Track

Some web browsers and devices allow you to broadcast a preference that your activities online not be “tracked.” At this time, the Websites do not honor “do not track” signals.


The Websites are not intended for children under 13 years old.    We do not knowingly collect personal or other information from persons under 13 years of age. If you are under 13, you should not provide your personally identifiable information to us.   If you believe that we might have any personally identifiable information from a child under 13, please contact us at the details as provided below so that we may delete it.  You must be 18 years or older to purchase any product or service offered on or through the Websites or register as a member or do so with your parents’ or guardians’ permission.   

No Rights of Third Parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personally identifiable information relating to users of the Websites.

Policy Changes

If we change this privacy policy in any material way, we will notify you at least 30 days in advance by posting a notice of the change prominently on our Websites. Changes will not be applied retroactively to information obtained under a previous policy without your express consent.

Questions about this Policy

If you have any questions about this Privacy Policy or other privacy questions about us, please email us at:

or write to us at: 

32107 Lindero Canyon Road, Suite 233,
Westlake Village, CA 91361 USA